Sunday, 5 May 2013

Project Report on Nokia-Marketing Dissertation Topic

Dissertation on Nokia-Mobile Phones Industry Project Report Topics

How to Write a Project Report on Marketing on Nokia Company in Mobile Phones Industry

Nokia Company Analysis Project Report and Strategic Analysis Dissertation

Nokia India Pvt Ltd-Company Profile

 Strategic Direction

·         Nokia’s success in India, one of the fastest-growing and largest mobile phone markets in the world, has given the parent company’s balance sheet a healthy look. Nokia has made the mobile phone a fast-moving consumer good in India.

·         The company is looking to grow its retail network aggressively and increase market penetration to keep up with the growth of service providers. It aims to have a presence in 5,000 Indian by the end of 2007.

·         The Korean brands LG, Samsung and Motorola are all looking to increase their market shares, and Nokia will be hard pressed to maintain its dominant position.


Company Background

·         Nokia India is a wholly owned subsidiary of Nokia Group Finland, and it is present in the mobile phone sector and also in portable computers, through their smartphones.
·         During most of the review period, Nokia’s sales in India were met by imports from their other manufacturing plants, and HCL Infinet was its main distributor.

·         Nokia’s manufacturing plant in India went on stream in the beginning of 2006, with trial production beginning in January. Since its official inauguration in March 2006, the plant has produced both low-end and mid-priced phones.
·         Exports to South East Asia account for about 20% of current production, according to company estimates.

·         Located in Sriperumbudur, a suburb of Chennai in the southern state of Tamil Nadu, the Indian plant is one of fifteen operated by Nokia worldwide, and reportedly the only one that makes both phones and network equipment.

Competitive Positioning

·         Nokia India is by far the leader in the mobile phones sector. Industry estimates indicate that in GSM phones, Nokia had an overwhelming 79% of retail volumes, in 2005, but in CDMA, its share is a little below 18%. In the b2b networks business in India, it is also one of the leading companies – along with Ericsson.
·         Nokia sells a wide range of phones in India, catering to all price segments. While it uses its high-end phones to create aspirations and develop an image of technology leadership, its highest-selling models are the basic ones. In August 2004, a study by ORG-Gfk found that the top-selling models in India were Nokia’s 1100, 3315 and 2300.
·         With an overall share of 56% in mobile phones, Nokia is by far the leading NBO. Even within portable computers, its smartphones have taken market share from other producers’ palmtops and laptops to make it the leading brand.
·         The Nokia’s brand’s share has grown by leaps and bounds between 2002 and 2005 and Indian consumers have warmed to the brand as its reliability has been proven, and it is now seen as offering good value for money. The Nokia 1100 was advertised as “Made for India”, which increased its acceptance among consumers.
·         Nokia has promoted itself in the GSM sector, rather than the sector within India. This has paid off, as CDMA has struggled to gain acceptance in India after 2003, which has affected the competing brand LG.

Share (%)
Mobile phones
Mobile computers

Competitive Position of Nokia Industries-2005

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